The Challenge
Calabash Bight Hotel was a new destination in Roatan with no established brand identity or digital presence. They needed everything from scratch — a name-worthy brand, a visual identity system, and a website that could compete with established resorts in the region while reflecting the unique character of the property.
The Solution
I built the entire brand from the ground up — starting with the visual identity, logo, color palette, and typography system. From there, I designed and developed a website that showcases the hotel's location, amenities, and the authentic Roatan experience guests can expect.
The website was built to be easily managed by the hotel's team, with a booking-focused layout that guides visitors from discovery to reservation with minimal friction.
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